Google Ads are something we’ve all seen. Though they are popular with different names like Adwords, or just Ads, you can simply understand them as the ads that we see in the Search engine of Google. But is this all there is? NO, Not at all. So, what exactly are Google Ads and why is there such a fuss about effective Google Ads Management? Let’s investigate further to find out.

In terms of driving PPC leads and generating new business, Google Ads is one of the most effective sponsored search campaigns. However, achieving top exposure in highly competitive areas while simultaneously effectively controlling your monthly ad expenditure may be difficult.

What Is Google Manager Account?

A Google Ads Manager account is a dashboard that enables the webmaster to manage numerous Google Ad accounts from a single online location.

Google Ads Manager consolidates all of your ad accounts into a single login, making it easier to manage your advertising campaigns.

A manager account can save you a lot of time if you’re an agency or someone who oversees several Google Ads accounts.

Why Use A Manager Account

Having a manager Account for Google Ads management has numerous advantages. Here are a few of the most important:

• Log in once to access all client Google Ads accounts, even those of other managers.
• Manage all of your accounts from a single, intuitive dashboard.
• Your manager account gives you the ability to create and manage campaigns on behalf of your clients.
• It’s simple to compare the performance of different accounts and to generate reports for all of them at the same time.
• Pay your Ads accounts on a monthly basis with invoicing.
• Use notifications to keep track of all of your linked accounts in one place.
• Easily establish and link Google Ads accounts from inside your manager account.

Large advertisers with several Google Ads accounts may benefit from using a manager account. Those that handle a big number of client accounts or campaigns, such as agencies and other online marketing specialists, may also find it useful.

Remember that a single Google Ads account can be linked to up to 20 accounts (including management accounts). Manager accounts are the ideal choice if you’re in charge of more than 20 accounts, or if you want to quickly check performance or conversions across accounts from a single location.

How does A Google Manager Account work?

A manager account is not an “upgrade” to your Google Ads account. It’s a separate program. You’ll need to establish a completely new Google Ads account for this. Consider a manager account as a single Google Ads account to which several different Google Ads accounts are attached. You can integrate both new and old Google Ads accounts, as well as other manager accounts.

Your ability to handle these customer accounts will increase as you get access to their account information. Ownership of a client account can be granted to your management account. Using this, you may also control who has access to the client’s account.

Take into account, however, that with a manager account, you will not be able to modify private information for a client account, such as the account’s login credentials.

Does Google Ads Management Through A Manager Account Impacts Individual Account Owner Experience?

Individual users like clients can sign in and continue using their accounts as usual when they are linked to the manager account. Accounts linked to a manager account can’t be accessed by the users of other accounts linked to the same manager account. While this is true, individuals with administrative access to those accounts can unlink their accounts from the manager’s at any moment.